Organizational acculturation and social networking

For large global enterprises, providing adequate resources for organizational acculturation, the process in which employees learn about an organization's culture, remains a challenge. We present results from a survey of 802 users from an enterprise social networking site that identifies two groups of employees (new to the company and geographically distant from headquarters) that perceive higher benefit from using a SNS to learn about the organization's values and beliefs. In addition, we observe regional differences in viewing behaviors between two groups of new employees. These results suggest that a SNS can also potentially contribute to the information-seeking and sense-making activities that underlie organization acculturation. Copyright 2011 ACM.