Erich P. Stuntebeck, John S. Davis II, et al.
HotMobile 2008
Internet based marketing programs have become critically important to many businesses and more technologically advanced. A novel solution for tracking marketing programs and campaigns is proposed and described in this paper. It consists of a transient landing page which provides a unique way to centralize, control and distribute Web traffic from different marketing programs and a multichannel identifier which allows the merchant to track sales and leads, and to evaluate or determine the results, effectiveness and affiliate commissions of each of their marketing programs.
Erich P. Stuntebeck, John S. Davis II, et al.
HotMobile 2008
Raymond Wu, Jie Lu
ITA Conference 2007
Pradip Bose
VTS 1998
Sham Kakade, Michael Kearns, et al.
ACM Conference on Electronic Commerce 2003