Tracking results from multichannel marketing programs on electronic commerce

Abstract

Internet based marketing programs have become critically important to many businesses and more technologically advanced. A novel solution for tracking marketing programs and campaigns is proposed and described in this paper. It consists of a transient landing page which provides a unique way to centralize, control and distribute Web traffic from different marketing programs and a multichannel identifier which allows the merchant to track sales and leads, and to evaluate or determine the results, effectiveness and affiliate commissions of each of their marketing programs.