Cross-cultural influence on communication effectiveness and user interface design

Abstract

The objective of this study was to investigate the impact of cultural diversity on communication effectiveness with different communication styles and to apply the results in the field of user interface design for computer-based communication systems. The scope of this study was limited to the relationship between context and verbal/nonverbal communication, and also the relationship between power distance and communication interaction. The results indicated that high context people (HCP) had better communication effectiveness in comprehending nonverbal clues than low context people (LCP), while LCP had better communication effectiveness in verbal communication than their counterparts. It was also found that high power distance people (HPDP) could not communicate as effectively as low power distance people (LPDP) during communication with interaction, but there was no significant difference between HPDP and LPDP in dealing with communication without interaction. © 2008 Elsevier Ltd. All rights reserved.